More and more, people are wanting great SEO from their WordPress site without paying an arm and a leg for an “SEO Expert” because it’s become increasingly difficult to know who actually is an expert. Enter Scribe SEO and what it can do for the layman, even the geeky developer who’d rather code than think about SEO.
I was contacted by a Chicago businessman who had some bad press back in 2011. He said that those affected had apparently made it a hobby to keep the press at the top of Google results for his vanity namesake search. It certainly appeared to be true, because I knew about the bad press before our appointed consultation call because it was front and center right below his LinkedIn profile.
I’m by far, unequivocally not so, an SEO expert. I only know the basics – probably enough to be dangerous, but I’ve had pretty good success in past years and project using Scribe SEO, so I told him that it would take some time, effort, and consistent blog posts and multiple social network profiles to push that down below his actual intellectual property and profiles.
Boy was I wrong!
It didn’t take much time and barely any effort. Scribe SEO makes it what I call “stupid easy” to fill in the SEO fields (especially in Genesis themes) and maximize the SEO impact to the writing you already produce. It’s not too difficult to come up with a plan to focus on what you want traffic for and follow Scribe’s suggestions to get there.
The site was still behind a request to block Google bots until it was live on his domain on April 26th. Production had started just that Monday on the 22nd. On April 27th, the robots.txt message was gone from search results and it went from 5th to 3rd in the search results.
I would be lying if I said I didn’t do a little happy dance over such a quick result for my efforts to serve my client well. Happy happy happy. That’s a good old win-win-win right there, baby!
But wait! There’s more!
I had a moment to pause and think about things – just a moment or two – and I decided to do another vanity search for him. Today, April 30th, the site is now the 2nd site in the SERP (search engine results page) and I will be sure to update this when it overtakes his LinkedIn profile in the results.
I can’t stress enough that I’m not an expert and I don’t even mention SEO on my Services page at all – because I don’t necessarily want that kind of project. Scribe SEO makes it that easy to get these kinds of results.
This was a result from a brand new site that didn’t exist before the 19th and didn’t have Scribe SEO installed until the 22nd. I couldn’t be more pleased with such immediate results.
If you are scared to death to spend $1200 on an expert who doesn’t help your rankings and would like to learn the basics and do enough to see results, then you really should try it out, at least for a month while you learn. Don’t blame me if you like it so much you don’t ever want to publish another post without it.
Great case study! I love Scribe and used it on my own site. I’m interested to try a short-term comparison like this one. Now I need a guinea pig… 🙂
Of course, vanity search terms are usually not competitive and, as such, can react fairly quickly to any kind of SEO goodness (since their competition, by and large, tend to have little or no SEO on them.)
Scribe may be a good tool (I haven’t tried it yet) but these kinds of magical-fast results just don’t happen for competitive terms.
I’ve also climbed as high as #3 for “Genesis framework” on this site when I had 16 posts and 2 on Genesis. Needless to say, there is a ton of competition for those two words. I’m still Page 1 for that phrase as of today.
Hi Jesse
Even without Scribe Google does a great job of indexing information.
Posts that took weeks to get in the SERPS are now displayed in minutes… and I do mean minutes.
I publish posts and then check rankings and I’m usually on the first page almost instantaneously.
Even without SEO if a post is useful and informative it will rank.
Google “public speaking humour” and see who comes #1 out of over 2 million results.
Why is my post #1?
Because it’s the best post on the subject – no SEO involved.